Over the past couple of years, Khloé Kardashian has made fitness her signature. In doing so, the Kardashian has seemingly aged in reverse, walking around with a glow and a newfound confidence. But her workouts, which she frequently documents on social media, isn’t her only beauty calling card. Kardashian also credits strong defense against the sun, whether it’s lathering on sunscreen or shielding her eyes with protective eyewear. In the latter case, it’s easier than ever to follow in her wake as Kardashian just released a collection of sun blocking aviators with the eyewear brand Diff dubbed “koko,” her nickname as viewers of Keeping Up With the Kardashians already know. The ’70s-inspired shades, which come in four different lenses—ranging from red to gold—aren’t just good for warding off sun damage. They also have a charitable component: With the sale of every pair, a person in need will receive an eye exam and glasses. To celebrate the launch, we caught up with Khloé Kardashian to talk about the inspiration behind them, why she loves aging, and the surprising place she wears sunscreen. Hint: it’s not on her face.
What inspired you to create a pair of aviators?I’ve been a fan of Diff for years and when the opportunity came about for us to team up on creating a shade, I was excited to work with a brand that is really making an impact on the world. The inspiration behind the Koko was the ’70s—the shades are a perfect blend of vintage ’70s aviator and modern oversized shape.