We conceptualize, create, and distribute the best brand experiences for startups, investors, corporates and government bodies. Launched in 2016, XXLLENT is an online marketplace selling the idea that beauty is beyond size with its plus-size clothing for men and women.
Most of us often turn to retail therapy to unwind, but did you realise that it’s not inclusive? What feels like a wonderland of possibilities for slim or average-sized shoppers is an anxiety-ridden experience for anyone in a plus size. After all, being told repeatedly that something your heart is set on is just not made in your size isn’t something your self-esteem can handle easily. The subtext most brands are trying to put out seems clear – fashion is not for everyone.
That’s what Raksha Shetty, with her plus-size-only fashion marketplace XXLLENT, is trying to change. She is offering the latest fashion choices and trends to plus-size divas and men, ensuring that they sail through every single day in style.
Raksha, 30, was out shopping on a regular day with a cousin when she was exposed to what she terms as a “hard-hitting reality of the apparel industry”.